Welcome to The Coffee Tree!
We are dedicated to serving the best coffee in
Our FTO coffee is freshly-roasted on site and
expertly prepared in the artisan fashion, with an emphasis on quality,
presentation and efficient friendly service.
complement our coffee we use an all natural local dairy that
supplies us with hormone free milk (we also have organic soy and almond
milk as alternatives) and we bake delicious pastries
from scratch everyday. We also offer sandwiches and free WIFI for our
The Coffee Tree: Where Good Things
Grow has moved its espresso bar at Anthology Book
Company to 210 E 4th St. in Historic Downtown
owners of The Coffee Tree, Heidi and Michael Thrash, moved to
Loveland from Seattle, WA in Oct. of 2005 in hopes of achieving their
dream of opening a specialty coffee shop.
Michael are extremely passionate about coffee and have more than a
years experience in the Specialty Coffee Industry. Their experiences
include roasting coffee, pouring latte art and both have been trained
by United States Barista Champions.
Coffee Tree: Where Good Things Grow is committed to growth as a
business and as a part of the community. We are dedicated to three
things to achieve this:
- Offering expertly prepared espresso, with an
emphasis on quality, presentation, freshly-roasted fair
- Operating our business
with an emphasis on consumer responsibility by using fairly traded,
organic, shade-grown coffees and hormone free milk.
- Opening our doors with open arms—enjoying
our guests as individuals and striving to make the most of their daily
The Coffee Tree’s Menu Offerings
We are happy to accommodate any special requests.
If you can’t find what you’re looking for just let us know and we’ll do
our best to make it or get it!
The Coffee Tree’s drink sizes are 8 oz, 12 oz,
16oz and 20oz. All espresso drinks come with a double shot of espresso
Espresso Con Panna
Fresh Brewed Coffee
Cafe Au Lait
Mocha (Dark & White Chocolate)
Chai Tea (Oregon or Bhakti)
Teas hot or iced (a variety of
black, green & herbals)
Non Coffee Drinks
Ginger Bread (seasonal)
Maple Spice (seasonal)
Pumpkin Spice (seasonal)
* Also available in Sugar Free
The Coffee Tree bakes form
scratch every morning because fresh just taste better!
strawberry, peach, dark chocolate almond &
maple spice scones.
Blueberry, raspberries, peach or blueberry pecan.
Chocolate chip, chocolate chip with m & m's,
peanut butter, peanut butter m & m's, peanut butter
reese's cup and oatmeal raisin.
is not seasonal. We make this year round.
Assorted desert bars.
bagels come form Fort Collins based Gib's Bagels but we make our on
cream cheese in the store. We have the following as spreads for our
bagels: plain cream cheese, pesto cream cheese, strawberry jam, butter
& peanut butter.
Build your own Panini with the following options.
Bread: Crossiant, Bagel or Whole Wheat English Muffin
Meat: Black Forest Ham or Sausage
Cheeses (Tillamook): Cheddar, Swiss or Pepper Jack
(by Burrito Kitchens)
We have beef & potato,
calabacitas and chicken fajita. Salsa is also
available on the side.
Click on image below to see gallery
Latte Art Gallery
Arabica Coffee Tree Gallery
Latte Art Video
The specialty coffee industry is growing in
popularity, and its impact is visible throughout Loveland. In 2006
specialty coffee accounted for $12.27 billion in sales, according to
the Specialty Coffee Association of America. A National Coffee
Association 2006 annual drinking trends study revealed 16 percent of
America’s adult population drinks coffee on a daily basis.
Starbucks has been the most aggressive
coffee retailer in the
Loveland market within the past year.
The Seattle-based company opened five new shops from Loveland
Starbucks has six shops in the Loveland region, with its
newest opening directly across from another coffeehouse, Dazbog Coffee,
at Eisenhower Boulevard and Denver Avenue.
Amy Moynihan, with GroundFloor Media for Starbucks Coffee,
said in an e-mail that “Starbucks has been credited with creating and
growing the modern coffeehouse culture and is known for being a
community gathering place where people connect.”
However, she would not comment as to the reason for Starbucks’ recent
expansion in the Loveland market or how sales have been.
The newest coffee company coming to Loveland is the Human
Bean, a drive-through coffee shop that combines convenience with
customer service, said owner Sam Ray.
Three Human Bean locations are planned for Loveland this
spring, at 3511 N. Garfield, 806 S. Lincoln and tentatively the new
shopping center in the Gold’s Gym parking lot on Eisenhower Boulevard.
Ray, who currently has six Human Beans in Northern Colorado,
plans eventually to open 50 of the drive-through coffee shops.
“Most people want it (coffee) conveniently and quickly because they are
on their way to work,” Ray said. “We try to fill that niche and still
Ray said his business model is focused entirely around the double
drive-through coffee shop that serves fresh roasted coffee from Seattle.
“We won’t do a store without a drive-through,” said Ray, whose first
shop with a seating area will open in Longmont.
In addition to Starbucks and the Human Bean, Dazbog has
entered the Loveland market, with a licensing agreement through C Cubed
Inc. owned by K Campbell.
Dazbog opens its second Loveland location, in Lincoln Place,
this month, and Campbell said Starbucks has had no effect on business.
“Our approach is we want to go head-to-head,” said Campbell, who sees
his coffee shop as a great way for everyone to have an affordable
The “experience” associated with coffee shops seems to be as
important as the coffee itself, according to local coffeehouse owners
such as Campbell.
The Coffee Experience
Brewing a tasty cup of coffee isn’t enough to compete
anymore. Now, coffee comes with WiFi Internet, conference rooms and
“I think coffee is an experience. Not just a cup of coffee, a whole
experience,” said Kim Schatz, owner of Loveland Coffee.
Loveland Coffee has been in the market for more than three
years, with a shop at 620 E. 29th St. and a drive-through at 1450 N.
Boyd Lake Ave. Schatz said its key to success is personable employees
and quality coffee.
“This is a fun coffee shop; we just have fun,” Schatz said. “Everyone
who works here wants to work here.”
City News, at Sixth and Cleveland, draws its customers with friendly
service, homemade baked goods and a variety of books and magazines,
said manager Kimberly Bode.
“People like it when you walk through the door and they say ‘Hey Joe,
you want me to get that cup of cappuccino going now?’” said Bode. “We
try to kill them with kindness. We want great customer service.”
John Patterson, owner of Circle Moon Coffee, 843 N. Cleveland
Ave., said he has seen a steady increase in customers since opening in
2004. And while new Starbucks locations across the city may take a few
customers, Patterson said he has a healthy client base from Fort
Collins to Berthoud.
“We have really developed a little community within a community,” he
Perhaps the shop that Starbucks has affected most is one of
Loveland’s oldest, Dallabetta’s.
The shop, started in 1993 by native Lovelander Kyle
Dallabetta, made its name selling Illy coffee produced in Italy.
“I serve a really fine espresso. Far and above the best in town,”
Dallabetta said. “(When Starbucks opened) it was as if people finally
discovered coffee in my neck of the woods. I was shocked. It really did
knock down about half my business, but I’ve climbed my way back.”
Dallabetta, who plans to relocate his shop into a newly remolded
building next to his shop, gets satisfaction from Italians who visit
from Italy and tell him what a great cup of espresso he makes.
Some coffee shops, like The Coffee Tree, 422 E. Fourth St.,
make their name solely on a quality cup of coffee.
Co-owner Heidi Thrash said The Coffee Tree’s focus is
offering a “specialty coffee experience” with its latte art.
“Our main gimmick is we don’t really have one,” Thrash said. “We just
have really good coffee.”
It’s fitting that Heidi Thrash and Michael
Cornelius met in Seattle,
one of the world’s coffee meccas. It’s also fitting that they have been
trained by U.S. Barista champions, (think Food Network meets
Starbucks). They’ve taken their knowledge of coffee, their flair for
showmanship, combined it with entrepreneurship and art, and made The
Coffee Tree in Loveland.
The Coffee Tree, you’ll not only get
a steaming latté — you’ll
get a work of art. Well, maybe not quite art, but it’ll be more
than your normal cup of joe.
The artisan-influenced technique
that the shop is known for involves a half-scientific, half-creative
balance of steamed milk poured into a design atop a nearly full cup
of espresso. Free-pour latte art is what they call it in the biz, and
it makes ordinary hearts and leaves look altogether fancy when done
right. But, if the milk’s not steamed properly, or if the shots
aren’t measured exactly, you’ll get something closer to average —
what Thrash refers to as “just not acceptable.”
don’t have to be able to draw,” she said. “Consistency is more
important than artistic ability.”
While each design is
different, the ease with which Cornelius pours a precise shot of
espresso or Thrash greets a customer by name, never changes. It’s
something that distinguishes them from other shops and keeps their
fan base growing.
“We do have people tell us that they can’t
go to Starbucks anymore,” she said with a guilty smirk.
2005, the pair stumbled into the Anthology Book Co. and the best
renovated coffee cart around.
“We came here every day
because it was the best,” 26-year-old Thrash said of the downtown
book store’s previous coffee station. “We sat down with the owner
one day and she offered us the space.”
Five business plans
later, the newly engaged couple is still perfecting the store.
use only organic milk and also plan to roast their own espresso
“As business owners, we have a responsibility to be aware
of our impact on the world,” Thrash said.
definitely encourage that lifestyle,” 30-year-old Cornelius
Being planet-friendly is among their top priorities, but
keeping their customers happy has been their key to
“They’re really good people. That’s half the
reason you come back,” Loveland resident David Spalding said,
between sips of the first of three iced coffees. “The other half —
damn good coffee.”
Coffee shop regulars still frequent their local favorites, but they may
be coming in less often or downgrading their orders in economic hard
times. As a result, independently owned coffee shops in Loveland and
Fort Collins are seeing their sales dip slightly or remain flat from a
“It’s business as usual,” said David Cantor,
co-owner with K Campbell
of Dazbog Coffee Store, which has two stores in Loveland and two in
Fort Collins. “The numbers are remaining the same from last year.
One in five of Dazbog’s customers have switched from lattes and other
fancy coffees to drip coffee, Cantor said. But new customers are coming
in following the closure of other coffee shops, such as Loveland’s The
Sweet Spot and Circle Moon Coffee House, earlier this year, he said.
“This is a luxury people can afford or a pleasure people want to
afford,” Cantor said.
Business at Grounds-N-Rounds, a coffee and bagel shop that opened in
Loveland in 1996, is down slightly, but new customers are coming in
with the other coffee shop closures, said Jenifer Gibson, shop co-owner
with her husband, Sean Gibson.
“The one thing I have noticed, since times got harder, attitudes have
gone down,” Gibson said, adding that half of the customers coming in
have become more demanding, are treating staff poorly and are in bad
moods. “I talked to several business owners, and they said they noticed
the same thing.”
Customers also are not supporting downtown and locally owned businesses
as much as they could be, said Kimberly Bode, manager of City Newsstand
Bookstore & Coffee House in Loveland and Woody’s Newsstand in
“You’re losing your local independents because of that,” Bode said.
However, what has helped Bode’s two shops survive is selling books,
magazines and other merchandise in addition to coffee, she said.
“It’s very hard for coffee shops to live on coffee alone,” Bode said.
“This is not like Seattle where there’s a coffee shop on every corner,
and they all seem to be surviving.”
Colorado Coffee Exchange, a coffee shop and roaster in the Foothills
Mall, has seen sales drop not from the economy but after the closure of
several stores in the mall, including the January closings of B. Dalton
Bookseller and Hallmark Cards.
“With mall traffic down, we don’t have that drop-in foot traffic
anymore like we used to,” said Mike Thorsrud, owner of Colorado Coffee
As for the regulars, they buy what they have always bought, but a few
are not coming in as frequently, Thorsrud said.
“There’s no substitute for espresso,” he said. “They may not be in as
often, but when they come in, they drink what they always have been
Newer coffee shops such as Full Throttle Coffeehouse, which opened Nov.
1 near Trilby Road in Fort Collins, are building up their clientele,
even in hard times.
“Because we’re a newer shop, we’ve had a little bit of increase each
month,” said Josh Ratzlaff, who co-owns the shop with his wife, Amy
Ratzlaff. “Right now, it’s paying for itself, which was our goal
Josh Ratzlaff, who rides motorcycles, and Amy Ratzlaff, who wanted to
open a coffee shop, combined their interests to open a bike-themed
coffee shop with motorcycle decor and a bike night on Thursdays, along
with other themed events during the month.
“What’s cool about owning something local is it’s more communal, and
people are more interested in supporting that,” Josh Ratzlaff said.
The Coffee Tree: Where Good Things Grow opened in 2006 in the Anthology
Book Co. in Loveland.
“According to our business plan, we are not doing as much as we
projected for our third year of business,” said Heidi Thrash, co-owner
with her husband, Michael Thrash, of the Coffee Tree, a coffee shop and
roaster. “But business is better than it has ever been.”
As such, sales have increased 15 percent over a year ago, Heidi Thrash
“Our sales have kept climbing since we opened,” Michael Thrash said.
“We have a strong following. I see a lot of local regulars. We have to
attribute it to our quality and consistency.”
The Thrashes, however, have seen the buying habits of some of their
“People have cut back slightly on the fancier drinks — we’re selling
more drip to espresso drinkers — but have also increased their whole
bean purchases with us, so they can make coffee economically at home,”
Heidi Thrash said.
In hard times, independent shops rely on expanded menus, better
customer service, quality products
Independently owned coffee shops in Loveland and Fort Collins have a
few survival tips they follow to stay afloat in tough economic times.
“We saw this coming six months ago,” said David Cantor, co-owner of
Dazbog Coffee Store, which has four stores in Loveland and Fort Collins.
Dazbog cut management positions and restructured hours but did not cut
pay or lay off staff, Cantor said.
“We’ve done it by doing business as usual, going the extra mile for
customer service and trying harder to give them a good product,” he
said. “We say ‘hello’ and we say ‘thank you.’”
Kim Schatz, owner and operator of Loveland Coffee Co., which has two
stores in Loveland, says her staff is the reason her regulars are
coming in just as frequently as they did before hard times.
“You have to give exceptional customer service ... and give them more
for their money,” Schatz said. “Don’t get so caught up in the numbers
and the economy. Be optimistic and stay positive to your customers.”
Several coffee shop owners mentioned the importance of providing good
customer service, diversifying the menu with local products included in
the menu items, and retaining product quality as key to retaining
business in tough times.
“We have never sacrificed the quality of our products for a better
deal,” said Heidi Thrash, co-owner of The Coffee Tree: Where Good
Things Grow in Loveland. “This has started to pay off for us, as more
consumers are wanting the best bang for their buck.”
The Coffee Tree plans to add hot breakfast and lunch sandwiches to the
menu in the near future, Thrash said.
“We are listening to what our customers want,” she said. “We are
focusing on quality, community and making The Coffee Tree a place for
people to escape from the craziness of life for a moment.”
The Colorado Coffee Exchange in the Foothills Mall added soups and
freshly baked bread to the menu earlier this year.
“It’s working for us,” said Mike Thorsrud, owner of the Fort Collins
coffee shop. “It’s caught on, especially for mall employees.”
Jenifer Gibson, co-owner of Grounds-N-Rounds, a coffee and bagel shop
in Loveland, said for coffee shops to be competitive, they need to keep
prices competitive and provide good customer service.
The Coffee Tree: Where Good Things
210 East Fourth Street
Loveland, CO 80537